Now we’ve set the tone with your moodboard, it’s time for us to get cracking on 3 logo concepts for you to choose from. Once we present you the logo concepts, you’ll get up a few rounds of revisions from this point. This is so so we can finesse your preferred logo. Most clients don’t generally need to use all three rounds, but the option is there if you need it. All logos will be presented in black and white and include some in-sitchu mockups so you can see the potential use of your future logo in the real world.

First up, we’ll put together a moodboard to establish the visual direction of your brand. This will be a mix of both design-focused and atmospheric images. These moodboards will set the tone for your brand moving forward and will give you a good idea of the kind of art direction you can expect to receive as the project unfolds. We’ll also include some key words, a suggested colour palette, and an overview for the direction we see your branding going. We will refer back to these boards and rationale throughout the process. Once you are happy as Larry about every image on your moodboard, we move on to your logo concepts.

A Style Guide is a document that outlines all the details of your branding and how to implement them with consistency across all of your marketing touch points. Our Style Guides include instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand. This is a super handy resource and will really help to seamlessly implement your new logo and branding assets across all aspects of your business.