The famous pasta brand Panzani wishes to modernize its image, and in doing so, corner a new market. The idea is to make the packaging more elegant, to illustrate the quality of the product. While pasta is often associated with low budgets, the range ECCELLENZA is aimed at wealthy fans of the new flavors.
The aim is to create a different packaging for different flavors of pasta. The packaging has to emphasize the flavors of pasta as well as their variety while insisting on the quality of the product.