It’s like face masks… but for your bum! I designed this exclusive Butt Masks collection for Sephora, working with the illustrator Marcela Gutiérrez.
Using fun and pop colors, I kept the Bawdy identity with its centered and bold label, but played with a pattern of watercolors to give the collection a summery look. I designed 3 different pouches: Own It, Flaunt It, and Love it, each one targets a different concern.
